Privacy Policy
Effective Date: April 20, 2025
Company Name: Zotabo
At Zotabo, your privacy is important to us. We are committed to maintaining the trust and confidence of our customers by being transparent about how we collect, use, and protect your information. This Privacy Policy outlines our practices, especially as they relate to advertising tools such as Meta Business Tools (e.g., Meta Pixel and Conversions API).
1. Information We Collect
When you interact with our website, place an order, or engage with our advertising, we may collect the following types of personal information:
Name, email address, shipping address, and phone number
Purchase history and order details
IP address and browser/device information
Pages viewed and other website usage data
Data collected through cookies and tracking technologies
2. Use of Meta Business Tools
Zotabo uses Meta Business Tools, including the Meta Pixel and Conversions API, to improve our advertising and deliver relevant content to our customers on platforms like Facebook and Instagram. These tools help us:
Measure the performance of our ads
Understand customer interactions with our website
Build custom audiences and retarget interested customers
Optimize ad delivery based on real-time events
Our use of these tools is governed by Meta’s Business Tools Terms, which include provisions around data security, data processing, and acceptable data types.
3. Data Sharing and Best Practices
To ensure responsible and compliant use of customer data, Zotabo follows Meta’s best practices, including:
Reviewing Meta’s Terms: We have carefully reviewed and comply with Meta's Business Tools Terms, Platform Terms, and other applicable agreements.
Proper Configuration: We configure our tools to limit data sharing to only what is necessary and lawful.
Sensitive Data Protection: We ensure no sensitive personal data (e.g., health, financial, or government identifiers) is shared via Meta’s tools.
Legal Basis and Consent: We obtain all required consents and ensure a lawful basis for sharing data with Meta and other service providers.
Use of Limited Data Use Flag: We apply Meta’s Limited Data Use flag where necessary to meet data protection requirements, particularly under GDPR and LGPD.
4. Transparency and Customer Awareness
Zotabo is committed to helping our customers understand how their data is used:
We design clear, accessible user experiences that explain our data collection and usage practices.
We provide cookie banners and privacy notices that offer meaningful choices.
We educate users about their data rights through simple and transparent language.
5. Your Rights and Choices
Depending on your location and applicable data protection laws (such as GDPR or LGPD), you may have rights including:
The right to access, update, or delete your data
The right to object to data processing or withdraw consent
The right to request data portability
To exercise your rights, please contact us at support@zotabo.com.
6. Data Security
We take data protection seriously and implement strong safeguards to keep your data secure:
Encrypted data transfers
Access controls and role-based permissions
Regular reviews of data practices and vendor compliance
7. Changes to This Privacy Policy
We may update this Privacy Policy periodically. When we make changes, we will update the effective date above and notify you as required by law.
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